Stadtmarke Bad Tölz
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Bad Tölz's new corporate branding creates a unique visual identity that captures the beauty and character of the town. The main focus is the logo, which combines iconic buildings as representatives with the town's core values to create a unique overall image. Both are translated into clear and minimalist icons. The appearance is characterised by the basic colour granite grey, which expresses strength, and by lively secondary colours in a colour triad. Occasion-related, versatile icons reinforce the visual identity as well as an authentic, lively imagery that represents Bad Tölz and its surroundings.
The Jury‘s Statement
The new brand identity of Bad Tölz impresses with a harmonious balance of tradition and modernity. The strategically grounded combination of iconic landmarks with the city’s core brand values creates a distinctive logo that captures the city’s identity in a striking way. Supported by an expressive color palette, versatile icons, and an authentic visual language, a consistent design emerges that is both flexible and contemporary. The visual identity beautifully reflects the cultural depth and natural beauty of the city, giving Bad Tölz a sustainable and identity-defining profile.
