Bäder & Wellness Brand Experience Konzept für Richter+Frenzel
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Credits
Company / Customer
Details
Repositioning of the retail brand Richter + Frenzel as a premium service brand, innovative and human-centered. Development of a holistic B2C customer experience journey with a focus on customer-centered interaction, individual customer needs in focus. New spaces - physical and digital - for personal encounters. Service at eye level, emotional and technical approach, each adapted in terms of content. Including service concept for employees to professionally address end consumers, confident and empathetic. Scaling and adaptation to the existing business model including consideration of regional differences.
The Jury‘s Statement
Richter + Frenzel, a leading provider of bathroom and wellness solutions, has created a new dimension of brand perception with this project. The combination of physical space design and digital elements enables a customer-centered experience that unites functionality and emotion. Particularly noteworthy is the strategic focus on individual customer needs, reflected in all aspects of the design. This project sets benchmarks in the implementation of a holistic brand experience and sustainably strengthens the bond between the brand and its customers.
