KLUDI
Winner
Excellent Brands
Product Brand of the Year
Details
KLUDI is the heritage brand redefining modern bathroom culture. Evolving from its roots as a specialist in fittings, the company from Germany’s Sauerland region has become an inspiring full-bathroom provider that unites design expertise, innovative strength and true quality values. As an expert in holistic solutions with iconic style, KLUDI enriches contemporary bathrooms with products that combine functionality, refined beauty and sustainability. Premium kitchen taps complete the portfolio – a brand that transforms water into experience and bathrooms into statements.
The Jury‘s Statement
By repositioning itself as a complete bathroom brand, KLUDI responds to a changing market not simply by expanding its range, but through precise brand management. The positioning "THE SHAPE OF WATER" gives the offering a clear overarching framework that continues through style worlds, a cross category design DNA, and a guided presence across digital and physical touchpoints. The fact that retail and trade partners are also systematically integrated anchors the brand where purchasing decisions, planning, and use come together.
