Driscoll's - Leidenschaft für Lecker
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Credits
Company / Customer
Agency / Design
Details
Driscoll’s new global campaign, Devoted to delicious™, underscores the brand’s passion for flavour, innovation, and excellence. Every decision — from seedling to shelf — is guided by a singular focus: delivering the most delicious berries possible, grown responsibly and shared with joy. “Devoted to delicious” for us, it’s far more than a slogan. It’s a promise. It reflects the care we invest at every step of the journey — from the fields where our berries grow to the moments in which they are enjoyed.
The Jury‘s Statement
In a market where origin and quality are often communicated in interchangeable ways, Driscoll’s gives its brand a clear frame of reference with "Leidenschaft für Lecker" ("Passion for Delicious"). The campaign brings together taste, care and responsible conduct in a promise that is carried through consistently from cultivation to shelf. Its design and language stay close to the product reality and carry the positioning across markets. This is what makes it a lighthouse project, linking global brand management with tangible everyday experience.
