Product Brand: BENDURA BANK
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
The rebranding of BENDURA BANK was driven by the realization that a cohesive brand story and visual clarity were missing. The previous identity appeared fragmented and too weak to support growth and differentiation. With the new corporate strategy and clearly defined goals, 2025 was the ideal moment to refresh the brand. As part of this process, we developed a completely new Brand Identity, including a modern and cohesive Brand Design, creating a strong foundation for expansion into new markets and target groups.
The Jury‘s Statement
Where a fragmented perception had weakened positioning, BENDURA BANK uses "Product Brand: BENDURA BANK" to establish a clearly defined brand identity as a boutique private bank. The repositioning connects corporate strategy, values and design in a robust system of visual signifiers, typography, colour palette and applications across digital and physical touchpoints. What matters here is not only the new appearance, but the way it prepares for growth: through a brand that renders personal advice, an international perspective and reliability with precision.
