Schaeffler Brand Book
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
Through the merger with Vitesco Technologies Group AG on October 1, 2024, Schaeffler AG increases its revenue to 25 billion euros and grows to 120,000 employees. As a result, the role of the Schaeffler brand has fundamentally evolved – from an automotive and industrial supplier to a Motion Technology Company that enables motion in various industries. To generate enthusiasm for the brand, a Brand Book was created. It shows simply and precisely what it stands for, what its design is about, and accompanies the merger culturally. The Brand Book is activated globally by its own marketing concept.
The Jury‘s Statement
Schaeffler has successfully positioned itself as a leading Motion Technology Company with the “Schaeffler Brand Book” project. The project combines a deep understanding of brand identity with a clear, consistent design approach. Particularly noteworthy are the precisely designed elements such as the color palette, typography, and iconography, which effectively convey the brand's values. The global activation of the Brand Book emphasizes the international relevance and strategic importance of this project. It sets standards for consistent and identity-defining brand work in B2B communication.
