Das Kundenportal als digitaler Dreh- und Angelpunkt in Vertriebsjourneys
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Details
The ERGO customer portal sets new standards in digital sales support. With smart features such as online appointment booking, the market-unique one-click contract completion, and the generation of highly qualified leads, sales partners can significantly increase their efficiency. Furthermore, sales professionals benefit from enhanced visibility through their digital business card in the portal. This symbiosis enables efficient and targeted customer engagement and support, sustainably strengthening sales and delighting customers with a seamless customer journey.
The Jury‘s Statement
ERGO demonstrates with its customer portal how digital solutions can effectively connect sales and customer service. With a clear strategy, the project focuses on seamless processes that benefit both advisors and customers alike. Smart features such as online appointment booking and one-click contract completion ensure efficient and intuitive user navigation. The combination of modern technology and a consistently well-thought-out customer journey elevates this project to an impressive level, setting benchmarks in the category of "Brand Communication – Digital solutions & Apps."
