Website Relaunch für KÖTTER Services
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
The project encompasses TYPO3 system setup, innovative frontend development, appealing design elements, and application development, architecture, and digital marketing. It delivers significant business value for Kötter: intuitive usability and responsive design enhance UX across all devices. Compelling elements increase time on site and page clicks. Strategic CTAs guide conversions (contact, inquiries). Consistent corporate design strengthens brand trust. Bilingual content (DE/EN) expands reach, SEO improves visibility, clear navigation reduces frustration. Elasticsearch search (jobs, events, pages) dramatically accelerates page load times.
The Jury‘s Statement
Where digital brand presences appear expanded but no longer guided, the relaunch for KÖTTER resets the approach: with clear information architecture, a consistent visual identity and a user experience that fulfils the brand’s promise of reliability at the website touchpoint. Responsive design, bilingual content, precisely placed calls to action and a high-performance search function combine orientation with interaction. This creates a brand presence that gives equal access to service offering and employer profile while effectively supporting digital contact paths.
