evoZero – der weltweit erste Carbon Captured Near-Zero Zement
Winner
Excellent Brands
Building and Elements
Details
evoZero® is the world's first near-zero cement with industrial CO₂ capture and storage. With evoZero®, Heidelberg Materials combines pioneering spirit and brand strength, taking a decisive step towards climate-neutral construction – transparent, credible and scalable. This innovation enables customers to implement more sustainable projects while strengthening their brand. evoZero® is more than a product: it is a statement of responsibility and progress, and a milestone in the transformation of the construction industry.
The Jury‘s Statement
Where technical decarbonisation often remains abstract, Heidelberg Materials gives it a precise brand form with "evoZero" ("evoZero – the world’s first carbon captured near-zero cement"). The positioning places a complex process clearly within the brand architecture, creating orientation in a material-driven market. In design terms, the countdown idea carries the launch across all channels and anchors name, ambition and time horizon in a clear system. The project gains relevance because brand management here makes industrial transformation legible and connectable for planning and construction processes.
