20 years ago, four university students had the grand idea to revolutionise transport logistics by creating a digital platform for all stakeholders. The company Transporeon was thus founded. With over 800 employees and 100,000 users, Transporeon had by 2018 become an international market leader. They were in desperate need of an update to their brand identity and strategy to match this standing. Begun in November 2018, both were completed in time for the international Transport Logistics trade show in June 2019.
Statement of the jury
As a platform, Transporeon offers attractive, customised solutions in the field of transport logistics, which are easy for customers to understand and implement. This customer-focused strategy approach is evident consistently across all touchpoints with respect to both the visual nature and tone of the brand design, thereby enabling a holistic brand experience.