30 Years QS, but different
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
30 Years: Instead of celebrating ourselves, we handed the mic to the community. 15 creators developed 30 looks – authentic, relatable, and tailored for their followers. Not as traditional product placements, but as genuine collaborations. The campaign "hacked" feeds with creator content that outperformed classic ads by 4x. The result: 42 million reach, 74 % higher revenue, sold-out pieces, and enthusiastic comments. QS understood that anniversary campaigns aren’t about self-celebration, but about listening to the community – and that’s what made it a success.
The Jury‘s Statement
QS demonstrates how to rethink brand communication by shifting the focus to the community. Instead of a traditional anniversary campaign, the project became a platform for authentic collaboration: 15 creators developed content that was not only stylish and relatable but also demonstrably impactful. The combination of creativity, strategic clarity, and closeness to the target audience makes this project stand out and establishes a benchmark for contemporary influencer marketing.
