musterhaus küchen - Corporate Influencer Programm
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
The musterhaus küchen corporate influencer program has made a lasting change to brand communication on social media channels and helped to increase brand awareness and user interaction. Authentic recommendations from employees of the kitchen stores have strengthened the brand personality and intensified customer loyalty. The continuous development of this program ensures that musterhaus küchen will continue to be perceived as a strong and approachable brand in the future.
The Jury‘s Statement
Musterhaus Küchen demonstrates strategically sound and emotionally impactful brand management with its Corporate Influencer Program. By engaging employees from the kitchen studios as authentic brand ambassadors, the brand’s personality is conveyed in a tangible and relatable way. The combination of credible storytelling and consistent communication across social media channels sets this project apart. Additionally, the training of corporate influencers ensures continuous development, strengthening brand loyalty and sustainably differentiating the brand.
