Mingzhi Tiny Ton D256 Folding Clothes Drying Rack
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Credits
Company / Customer
Foshan Liangjia Technology Co., Ltd.
Agency / Design
Foshan Liangjia Technology Co., Ltd.
Li Haiyan
Details
This is an innovative, installation-free folding drying rack designed to revolutionize laundry in compact living spaces. With an integrated "out-of-the-box" design, it requires no assembly and unfolds or collapses in just 3 seconds. Unlike common racks, its self-standing, anti-slip base eliminates the need for wall support. With thickened tubes and triangular reinforcements, it offers exceptional stability, easily supporting heavy 2-meter quilts. The length is fully adjustable (85-145cm) to fit various spaces. With a minimalist industrial aesthetic and robust structure, it transforms a tedious chore into a seamless, space-saving & safe experience.
The Jury‘s Statement
In compact living situations, there is often a lack of a household product that addresses function, storage space and ease of use at the same time. Foshan Liangjia Technology responds to this gap with a product design that positions the brand through tangible everyday suitability. The integrated folding logic, the self-supporting construction and the clearly legible formal language give the object a distinct identity beyond technical utility. Precisely placed safety accents and the stable build anchor this claim in use and make it plausible as a brand achievement.
