Relaunch der digitalen Fahrgastinformation im ICE

Relaunch der digitalen Fahrgastinformation im ICE

Description

The passenger information displays on Deutsche Bahn long-distance trains are a central source of information for travellers. The screen design has now been amended to improve the user experience and bring it into closer alignment with the DB brand guidelines. A modular and intelligent design system was developed that is both future proof and contemporary. The aim is to enable all customers to have a relaxed journey through a clear design language and understandable, situation-dependent information.

Winner

Excellence in Brand Strategy and Creation
Brand Communication - Digital Solutions and Apps

Company/Client