Magenta Experience Center Warsaw Mokotów – A New Retail Experience
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
Together with T-Mobile Polska, we opened the Magenta Experience Centre in Warsaw, the Westfield Mokotów Gallery on 24. April 2024, a real milestone in terms of brand experience in retail. It is not just an ordinary place to deal with the most standard offerings from Telekom. It is a place to share, learn and collaborate. Our customers enter a magenta world of cutting-edge technology literally at every step, despite the space being as large as 200 m2. The words ‘inspiration’ and ‘experience’ play a key role, and new technologies are available at your fingertips.
The Jury‘s Statement
The “Magenta Experience Center” in Warsaw impressively demonstrates how a brand-oriented user experience can be redefined in the retail sector. With interactive technologies and a harmonious spatial design, it creates an inspiring connection between brand, technology, and customers. The seamless integration of online and offline experiences, along with personalized consulting services, sets new benchmarks. This project stands out for its strategic clarity, aesthetic precision, and the sustainable strengthening of brand loyalty.
