Breaking Into Comfort
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
For the launch of the Catrice Invisible Cover Foundation, we focused on holistic storytelling, translating brand and product messages into relevant content. Together with our media partner VOGUE, we brought Mina El-Hammani, Bill Kaulitz, and Kim Cattrall in front of the camera in the Californian desert to discuss comfort. Think global, act local: With international creators, we extended the campaign through user-generated content. The success was enormous: 100 million impressions and impressive overperformance on social media ads, media buzz, and real engagement from fans and followers. Own Your Magic.
The Jury‘s Statement
Catrice is a brand that stands for modern cosmetics and impresses with its clear, forward-looking approach. With the project "Breaking Into Comfort," an exceptionally well-conceived storytelling was created that seamlessly intertwines brand values and product messages. By collaborating with prominent personalities and extending the campaign through user-generated content, it achieved not only global reach but also a profound emotional connection with the target audience. The execution impresses with its strategic precision, stylish design, and consistent focus on relevant content. This project is an outstanding example of how content marketing and storytelling can harmoniously merge to create a meaningful and sustainable brand experience.
