Ottobock Brand Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
The digital era unlocks limitless opportunities to connect directly with a diverse global audience. Brands that miss this opportunity might become irrelevant. Recognizing this, Ottobock redefined its brand positioning through a holistic brand relaunch to captivate tech-savvy, lifestyle-driven audiences while deepening relationships with its traditional user base.
The Jury‘s Statement
Ottobock, a global leader in medical technology solutions, has created an impressive example of modern brand development with its brand relaunch. Through a clear, digital design system and a new visual language that emphasizes diversity and humanity, the brand was made consistent and accessible for a global audience. The introduction of accessible standards and the development of the digital platform “lifelounge” underscore the user-centric approach. This project stands out for its strategic clarity, design precision, and exceptional execution.
