Corporate Design für Hahnair
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Hahnair creates connections between 350 partner airlines and 100,000 travel agencies in 190 markets. As an international B2B company, Hahnair has been an expert, market leader and innovation driver in online sales for 25 years. In the future, other forms of mobility will also be integrated into the business area. The design agency STANDARD RAD. developed the CD relaunch including the umbrella brand strategy, campaigns and equipped Hahnair's 25th anniversary.
The Jury‘s Statement
Hahnair, a leading player in the travel and aviation industry, connects travel agencies and airlines worldwide. The corporate design relaunch by STANDARD RAD. is an outstanding example of strategic brand work. With a clear focus on digital communication and the integration of new mobility solutions, a visual system was created that bridges tradition and future. The distinctive logo, dynamic color palette, and modular design grid effectively showcase the brand’s versatility. Particularly impressive is the target-group-specific communication, which successfully addresses both airlines and travel agencies. This project demonstrates how well-thought-out design not only strengthens a brand but also sustainably supports its positioning.
