Raindance Alive
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
Raindance Alive is more than just a shower – it’s the reason to get up in the morning and the highlight of the bathroom. With its stunning design, smart features, and daily wellness moments, it sets new standards. Raindance Alive creates the perfect symbiosis between product, water, and human, combining shower pleasure with conscious water consumption in an entirely new way. Raindance Alive embodies hansgrohe’s passion for water and is the tangible expression of the brand’s communication around “Life is waterful.”
The Jury‘s Statement
“Raindance Alive” exemplifies an outstanding fusion of design, functionality, and brand identity. With a clear focus on the emotional and physical interaction with water, the project creates a fascinating experience that goes far beyond conventional shower concepts. The thoughtful integration of water flow and rhythmic movement reinforces the charismatic brand message “Life is waterful.” and makes it tangibly compelling. Its aesthetic execution and strategic presentation set benchmarks for a contemporary and sustainable product brand.
