SCHUFA Employer Branding
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
Everyone in Germany knows SCHUFA, but very few can imagine working there. The goal of the campaign is to challenge the expectations of an outdated authority with boring jobs and position the SCHUFA as an attractive and innovative employer brand, thereby contributing to employee recruitment and retention. To achieve this, we launched a social media campaign featuring interviews where employees authentically shared their experiences of working at SCHUFA. The campaign was further supported by a relaunch of the career page and increased presence at job fairs and events.
The Jury‘s Statement
SCHUFA, known as a leading company for credit rating in Germany, has set new benchmarks in addressing potential employees with its employer branding campaign. Through authentic insights into everyday work, impressive social media formats, and a modernized career website, it successfully established a distinctive and credible employer image. With a clear focus on transparency and target group relevance, the project impresses with its strategic versatility and impactful execution, sustainably strengthening the employer brand.
