Relaunch DHB.de
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
The German Handball Federation, together with Adesso, has reached a significant milestone in redefining its digital strategy. Just in time for the 2025 Handball World Championship, the newly developed website dhb.de is now live. This modern, user-friendly platform combines design, functionality, and technology, setting new standards for the digital presentation of handball. It offers a clear structure that makes all relevant content easily accessible at a glance. Information about national teams, news, services, and other offerings is presented in a way that allows handball enthusiasts to find and use them effortlessly.
The Jury‘s Statement
The German Handball Association has created a platform with its new website that brings handball to life digitally. The subtle integration of national colors and circular design elements establish a sophisticated visual identity. Technically, the site impresses with its modular structure and well-organized navigation, enabling target-specific content. The accessible design and inspiring presentation of the national teams demonstrate how well-considered digital strategies can sustainably enhance a sports brand.
