Frankenstolz
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Credits
Company / Customer
Details
The brand architecture of Frankenstolz and the roles between the corporate and product brands have been clearly defined. Based on the strategic restructuring and the content differentiation of the three product brands Frankenstolz, fan and Sannwald, new brand appearances were developed and transferred to all touchpoints. In the digital area, this includes new websites, more focused social media profiles and a new newsletter. In addition, new PoS concepts, product packaging and print materials support retailers and customers.
The Jury‘s Statement
The traditional company Frankenstolz has impressively repositioned itself with remarkable clarity and consistency. Through the precise realignment of brand architecture and the differentiated positioning of its product brands, a harmonious and character-strong brand experience has been created. The seamless transfer of these new identities across all relevant touchpoints – from digital channels to PoS concepts and print materials – demonstrates consistent execution. This project impressively showcases how strategic focus and creative precision can powerfully bring a traditional brand into the present.
