Dräger Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
Initially, a corporate design relaunch took place in May 2023. In order to establish this within the company and increase overall design capability, a design organization was set up to work on design topics at various touchpoints.
The Jury‘s Statement
Dräger, a globally leading company in medical and safety technology, has executed an impressive brand realignment with this project. The relaunch of the corporate design was supported by a comprehensive design organization that not only refined the visual identity but also sustainably enhanced the company's design capabilities. Particularly noteworthy is the successful integration of employees, whose active involvement enabled a consistent and impactful brand perception. The focus on digital channels and the holistic implementation demonstrate a forward-looking strategy that positions the brand clearly and powerfully reinforces its identity.
