Deutsche Zentrale für Tourismus

The influencer campaign. #Germany35Reunified focused on the positioning of Germany as a modern and diverse travel destination and on 35 tourist highlights (Reasons Why) that emerged in the eastern federal states as a result of the fall of the Berlin Wall in 1989. During this campaign, 12 influencers from 10 countries explored the tourist highlights of the new federal states, where the trips took place between June and October 2024. Campaign components were influencer cooperation, brand event, microsite and social media paid campaign.