Vossloh AG
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
Vossloh is receiving a lot of tailwind from the rail renaissance. A good starting point for further developing the brand. In order to achieve the goal of uniform brand communication and a stronger “OneVossloh” identity, a participative process was carried out with strategy workshops, employee and customer interviews. These analyses and target images were incorporated into the final brand identity and translated into a more progressive design and a new brand narrative.
The Jury‘s Statement
Vossloh, an internationally operating company specializing in rail infrastructure, has achieved an impressive transformation with its brand project. Through a participatory approach involving workshops and interviews, employees and customers were consistently integrated to develop a clear, identity-defining brand strategy. The updated corporate design, the new brand narrative, and innovative communication formats such as the Brand Hub underscore the forward-looking direction. This project impresses with its strategic depth, confident design, and impactful execution, setting benchmarks for cohesive brand work.
