ERGO. Grow together.
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
ERGO developed an authentic employer brand based on the question of what makes the company culturally unique. The development process was collaborative and data-based. The aim is to be perceived as the most attractive employer in the industry. The core message “ERGO. Grow together.” focuses on the growth of employees and the company. ERGO is already present in 11 countries and is thus raising its profile as a top employer. Initial successes: 74% more professional applications, 84% more trainee applications. The campaign strengthens the brand and establishes ERGO as an attractive employer - both externally and internally.
The Jury‘s Statement
ERGO has taken an impressive step in brand communication by developing a clear and authentic employer brand. Through a collaborative and data-driven process, an employer value proposition was created that emphasizes personal and professional growth. The claim "ERGO. Grow together." connects employees and the company on an emotional level and is brought to life through impactful communication measures. This project stands out for its strategic approach, international reach, and measurable impact.
