"OUR JOURNEY" FRAPORT SKYLINERS 2011-2024
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
On more than 100 pages, ›OUR JOURNEY‹ describes the journey of the Fraport Skyliners through 13 years in professional basketball. Divided into typical quarters, the book tells stories about success, defeats, responsibility, friendship and passion. A book with impressive pictures, remarkable figures and great people for a first-class sport.
The Jury‘s Statement
The book "OUR JOURNEY" impressively combines athletic spirit with brand strategy precision. The design is not only aesthetically appealing but also deeply rooted in the values of basketball. Every page tells stories of passion, community, and success that emotionally resonate while clearly positioning the Fraport brand. With thoughtful design elements and a narrative structure mirroring the course of a game, the work becomes an identity-defining medium. It creates a lasting connection between sport and brand, inspiring both fans and stakeholders alike.
