Rebranding der Marke Caramba
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
With modern design and a clear brand message, we give our brand a strong identity. In doing so, we are combining tradition with a forward-looking approach and creating an emotional connection with our customers. With the repositioning, we are specifically addressing new target groups and at the same time strengthening the relationship with existing customers. Our aim was to create a brand that is not only visually convincing, but also has an emotional impact. We want our customers not only to use our products, but also to realise their visions with them - with enthusiasm, passion and trust in our brand.
The Jury‘s Statement
The traditional brand Caramba has impressively demonstrated with its rebranding how to harmoniously combine historical identity with modern demands. The strategic focus on the magician archetype lends the brand a charismatic presence that appeals to both hobbyists and professionals. With an aesthetically striking visual language, subtly applied colors, and consistent brand communication, a strong, emotional brand core is created. The skillful integration of digital and analog measures makes this project an outstanding example of contemporary brand strategy.
