Craft Docs
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
Craft is a productivity tool designed for working across devices. It won the Apple Mac App of the Year award in 2021 and was recently featured in Apple's 2024 keynote. With Craft, you can capture notes with images, words, sketches or whiteboards. You can then transform your notes into beautiful documents or presentations you create or collaborate with others. Craft is free to start, with premium plans available. It is also free for students and educators to use. The company is based in Hungary and the UK, and it is available worldwide.
The Jury‘s Statement
The brand project "Craft" impresses with its consistent focus on the needs of modern users. With a clear emphasis on aesthetics, functionality, and seamless integration, it successfully harmonizes workflows across devices. Particularly striking is the sophisticated design that ensures not only visual elegance but also intuitive usability. The combination of technical refinement and emotional appeal elevates this web and mobile experience to an exceptional level, setting benchmarks for digital brand communication.
