Die Indiana Jones und der Große Kreis Luftschiff Adventure Challenge
Best of Best
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
This campaign brought the adventure of Indiana Jones and the Great Circle into the real world – with a spectacular airship soaring over historic landmarks and pop culture events. The combination of a live event, social media, and influencer content generated massive reach (7.6M contacts, 2.8M impressions, 4.8M press contacts). The activation was flawlessly executed and received enthusiastic reactions – a marketing milestone that blurred the lines between fiction and reality.
The Jury‘s Statement
“Indiana Jones und der Große Kreis” (Indiana Jones and the Great Circle) redefines the connection between adventure and brand communication in an impressive way. By staging a branded airship and seamlessly integrating live events, social media, and community interaction, it successfully brings the iconic Indiana Jones brand into the real world. The campaign stands out for its strategic clarity, aesthetic execution, and consistent engagement with target audiences. The meticulous execution and the skillful combination of storytelling and experience creates an emotional brand universe that resonated with both fans and new audiences alike. This campaign sets a benchmark for impactful brand activations and demonstrates how fiction and reality can merge harmoniously.
