Bionic Fan
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
MAHLE and agorate, unveil an innovative social media campaign for the launch of the bionic fan at IAA Transportation 2024. Inspired by nature, the campaign emphasizes the synergy between technology and the silence of owls to enhance e-mobility efficiently.
The Jury‘s Statement
MAHLE, a leading provider of climate-neutral mobility, merges the silence and efficiency of nature with groundbreaking technology in this project. The campaign for the bionic fan draws inspiration from the owl to create a harmonious fusion of technology and aesthetics. Through a striking key visual and targeted communication efforts, the technical complexity is made both comprehensible and captivating. This project sets new benchmarks for clear, strategically oriented brand work that is equally aesthetic and functional.
