Die erste virtuelle Influencerin, die über KI aufklärt
Winner
Excellent Brands
Brand Innovation of the Year
Details
In July 2024, avatar “Viki” cleared up knowledge gaps about AI on Instagram. As a digital employee, she spoke openly about the potential uses of AI and did not hide the technological or ethical challenges. Technology innovation: Viki is created using video-to-video, image-to-video and text-to-speech models. Growth success: +600 % follower growth and +120 % engagement since channel launch. Efficiency gain and cost reduction: The production process, which is independent of human testimonials in terms of time and space, has reduced the average creation costs per video by 75 %.
The Jury‘s Statement
BearingPoint demonstrates with “Viki” how brand strategy and technological excellence can be seamlessly combined. The virtual influencer captivates with a sophisticated blend of hyperrealistic representation and a clear, socially relevant message: the responsible use of AI. Particularly striking is the flexible and scalable execution, which is not only aesthetically impactful but also sustainable. This project delivers a powerful impetus for modern brand communication and stands out as an exemplary case of forward-thinking brand development.
