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Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
In the Erzdiözese München and Freising, about 16,000 employees are involved in meaningful work every day. In many positions, roles, offices and professions. Their goal is always to achieve great things for both the church and society - in a wide range of professions such as education, pastoral care, counselling, support and administration. This sense of purpose needed to be strengthened with a state-of-the-art design to emphasize the modern character, perspectives and diversity of the employer brand. All of this to effectively fight the prejudices against a church organization as an employer brand. With success.
The Jury‘s Statement
The Archdiocese of Munich and Freising has created an impressive example of strategic brand work with the development of its employer brand. The approach of combining traditional values with modern design and clear target group communication transforms the image of a strongly preconception-laden employer. Particularly noteworthy is the consistent involvement of employees in the process, which provides the brand with an authentic and credible foundation. The versatile media strategy and aesthetic design language impressively highlight how powerful and inspiring a well-thought-out employer branding campaign can be.
