Breaking Into Comfort
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
For the launch of the Catrice Invisible Cover Foundation, we focused on holistic storytelling, translating brand and product messages into relevant content. Together with our media partner VOGUE, we brought Mina El-Hammani, Bill Kaulitz, and Kim Cattrall in front of the camera in the Californian desert to discuss comfort. Think global, act local: With international creators, we extended the campaign through user-generated content. The success was enormous: 100 million impressions and impressive overperformance on social media ads, media buzz, and real engagement from fans and followers. Own Your Magic.
The Jury‘s Statement
Catrice is an internationally established cosmetics brand known for its blend of aesthetics and quality. With the project "Breaking Into Comfort," it achieved an impressive interplay of brand strategy and creative storytelling. Collaborating with prominent personalities and leveraging user-generated content, the brand successfully conveyed its values on an emotional, global scale. The seamless integration of a clear brand message, aesthetic execution, and lasting impact makes this project an outstanding example of excellent brand work.
