Biogen- Fellt dir was auf?
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
A thick skin for more awareness. Awareness campaign for patients with a chronic inflammatory disease. Chronic inflammatory diseases are associated with many challenges: In addition to therapy and dealing with the disease on a daily basis, many patients are also confronted with prejudices and educational work. To arm themselves for all of this, those affected often need thick skin. With this campaign, Biogen wants to encourage those affected and bring the disease more into the public eye.
The Jury‘s Statement
With the campaign "Fellt dir was auf?" ("Notice anything furry?"), Biogen has created a powerful statement for patients with chronic inflammatory diseases. The combination of striking visuals, interactive elements, and cross-media dissemination highlights the societal relevance of the topic. Particularly impressive is its ability to empower patients while addressing prejudices directly. The campaign stands out for its clear target group focus and the successful integration of education and emotional appeal – an outstanding example of impactful brand communication in the social sector.
