Junge Banking Kunden
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
The Sparda-Bank Nürnberg launched the campaign "Young Banking Customers" to engage Generation Z and young adults in banking and finance. Through creative content on TikTok and other measures, the bank successfully reduced the average age of new customers from 55 to 35. Additionally, stronger brand loyalty and greater reach were achieved. TikTok is just one of many creative initiatives through which the bank targets young audiences and positions itself as a pioneer in digital financial communication.
The Jury‘s Statement
Sparda-Bank Nürnberg demonstrates with its campaign how a traditional bank can effectively leverage digital platforms to engage young audiences. Through humorous and relatable content on TikTok, it succeeds in making seemingly complex financial topics accessible and entertaining. The combination of regional relevance, professional content production, and authentic formats showcases strategic foresight and a confident execution. This project sets benchmarks for successful dialogue with Generation Z while sustainably strengthening the brand identity.
