E1NE STARKE MARKE FÜR DIE BASALT AG
Gold
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
A STRONG BRAND FOR BASALT AG. 114 sub-projects, more than 50 project participants, and 10 days of shooting and filming. The Basalt AG brand forms the basis for high-performance infrastructure and is now one of the leading companies in the European natural stone and asphalt industry. Our goal: reduce complexity, create synergies, and align the company with the future. The challenge: integrate 150 subsidiaries and 4,200 employees in order to build a shared corporate culture and a strong brand identity. The solution: Mobility has a basis. A consistent framework for communicating key brand themes.
The Jury‘s Statement
Basalt AG represents the foundation of high-performing infrastructure. Through the project "E1NE STARKE MARKE" (ONE STRONG BRAND), a comprehensive transformation process was initiated, realigning the company strategically, creatively, and culturally. By consolidating diverse business areas, a clear and identity-defining brand communication emerged, resonating with both employees and customers. The harmonious interplay of distinctive positioning, modern corporate design, and authentic communication not only conveys values such as sustainability and progress but also establishes a consistent brand identity. The impressive combination of strategic clarity, emotional depth, and operational excellence makes this project an outstanding example of holistic brand work in the B2B sector.
