ÖBB Job Shop - Neue Wege im Recruiting
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
The ÖBB Job Shop provides comprehensive advice and information to potential applicants about the more than 130 job profiles at ÖBB. Thanks to its permanent physical presence on-site, interested individuals can easily get in touch with ÖBB and directly clarify individual questions about the application process with recruiters. This includes support with online applications as well as information on ÖBB's requirements. Additionally, job-specific theme days are held monthly to introduce high-demand professions in more detail and offer the opportunity to apply directly on-site.
The Jury‘s Statement
With the "ÖBB Job Shop," the Austrian Federal Railways demonstrate how recruiting can be modern, approachable, and impactful. The project's physical presence, paired with an aesthetically appealing, sustainable design and low-threshold access, creates a platform that both informs and inspires. Particularly noteworthy is the combination of creative design and strategic clarity, meeting applicants at eye level and significantly simplifying the application process. An impressive example of contemporary brand work.
