Brandportal
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Web and Mobile
Details
Together with wirDesign, FUCHS SE is setting new standards in digital brand management with the BrandHub. The brand portal combines edutainment with digital asset management and seamlessly integrates existing systems into the company's work processes. It promotes global collaboration, reduces manual effort and helps to manage the brand worldwide – consistently and in a future-oriented way.
The Jury‘s Statement
FUCHS, a global leader in lubricant solutions, has created an impressive platform for centralized brand management with its interactive brand portal. The project excels through an intelligent combination of user-friendly tools, seamless system integration, and global consistency. Particularly noteworthy is the successful fusion of efficiency and creativity, which sustainably simplifies brand management and supports teams worldwide. This digital tool sets standards in modern brand communication and demonstrates impressively how holistic brand management can succeed.
