Porsche Annual and Sustainability Report 2023
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Print
Details
75 years of Porsche – the integrated report celebrates the sports car manufacturer's milestones and combines the annual report, magazine and sustainability report at the highest level. With a high-end approach, great emotion and a clear view of the future, the design reflects the brand's luxury positioning – across all channels and media in print and online. Each magazine story is characterised by an individual visuality, with layout, imagery, typography and finishing optimally supporting the respective content. The online report provides a contemporary user experience by integrating videos and interactive elements.
The Jury‘s Statement
Porsche, a globally renowned manufacturer of sports cars, sets new benchmarks in brand communication with its integrated report. Combining an annual report, magazine, and sustainability report, the project impresses both in terms of content and design. The print edition seamlessly merges emotional imagery, distinctive typography, and high-quality finishing, perfectly reflecting the brand's luxury positioning. Complemented by an interactive online report, the project achieves a modern and sustainable brand experience across channels. Its exceptional attention to detail and consistent execution make this annual report an outstanding example of excellent brand work.
