BVB ClubHub
Gold
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
"True Love" for Everyone. As one of the most powerful and iconic clubs, BVB inspires millions worldwide with its deep-rooted tradition and passion. But how can the essence of "true love" be seamlessly transferred into the digital space to engage fans, partners, and visitors alike? The new BVB ClubHub makes it possible. As a digital clubhouse, it delivers real-time updates, exclusive insights, and emotional content while unlocking new marketing opportunities. With 13 % more organic traffic and a 300 % boost in session time, it’s setting new standards in digital fan engagement and creating lasting connections.
The Jury‘s Statement
Borussia Dortmund embodies a passionate, tradition-rich brand that inspires millions of people around the world. With the "BVB ClubHub," the club has created a digital platform that impressively translates the emotional identity of BVB into the virtual space while addressing fans, partners, and investors alike. The project excels through its seamless combination of clear design language, intuitive navigation, and tailored user guidance. Particularly noteworthy is the consistent execution, which is impressive not only visually but also functionally. The platform delivers a harmonious, immersive experience that unites emotional content with strategic user centricity, strengthening the club's digital presence sustainably. This outstanding example of brand communication sets new benchmarks in digital user experience.
