Golden Toast schmeckt allen gut
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
GOLDEN TOAST has provided the catchy tune of 2024! For the flashiest collaboration since sandwiches, the Love Brand has brought electrolore star Alexander Marcus on board to prove to the world how unbeatably excellent taste and melodic sounds can be combined. There was also an ultimate AI song generator, which was used to create numerous personal summer hits about sandwiches. In addition, all packaging designs were changed and an award-winning experience placement at the POS in the form of a huge van was set up. The recipe for success was ready.
The Jury‘s Statement
Golden Toast has set an impressive milestone in brand communication with its project. Through the collaboration with the charismatic Alexander Marcus and the use of an AI-powered song generator, an emotional brand experience was created that seamlessly combines enjoyment and individuality. The well-thought-out multi-channel strategy, complemented by a stylish packaging relaunch and creative POS activities, effectively reaches both existing and new target groups. This trailblazing combination of music, technology, and strategic communication sustainably strengthens the brand identity and demonstrates how brand work can truly inspire.
