"Different Times, Same Passion" - 60 Jahre Bundesliga
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
Celebrate 60 years of Bundesliga with our ‘Different Times, Same Passion’ campaign. From striking new key visuals to cutting-edge AR graphics, this 2023/24 season is all about legacy. We’re sparking passion in fans both new and old by reliving legendary goals, celebrating iconic players, and witnessing truly breathtaking moments. By blending the rich history of the Bundesliga from 1963 to the modern day, we’ve created one truly immersive and celebratory football package.
The Jury‘s Statement
The project "Different Times, Same Passion" impressively honors 60 years of Bundesliga history. By merging emotional retrospectives with contemporary formats, it brings the fascination of football across generations to life. Particularly noteworthy is the skillful balance between tradition and modern communication. The integration of interactive elements and active fan participation creates a strong emotional connection. The result is a charismatic and aesthetically compelling brand project.
