AI-unterstützte Fotoproduktion für den E-Commerce
Winner
Excellence in Brand Strategy and Creation
Brand Digitalization
Details
The Wiethe Content agency has developed an AI-supported method for digital product visualisation in e-commerce that allows images and sceneries to be generated entirely using AI. This involves training an AI model with photos until the AI is able to create flexible images independently of the original photos, poses or angles. The use of this technology for content production significantly optimises efficiency and quality assurance, perfectly complements classic product photography on the PDP and opens up new possibilities for marketing.
The Jury‘s Statement
Wiethe Content has developed a pioneering approach to content production in e-commerce with its AI-supported method for digital product visualization. The ability to generate flexible and realistic imagery independently of original photos combines efficiency with creative excellence. By merging technical precision, aesthetic diversity, and a clearly structured implementation, the project opens up new dimensions of brand communication. It sets benchmarks for digital representation and sustainably enhances the visual identity of brands.
