Shaping The Future Of Rail Infrastructure
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Under the motto “Shaping The Future Of Rail Infrastructure”, Vossloh developed an international brand campaign - derived from the further developed brand identity. With new design elements, a three-phase campaign with the milestone InnoTrans 2024, the world's leading trade fair for rail technology, and creative elements. The central messages underpin Vossloh's claim to be the world's leading rail infrastructure company, driving the industry's transformation towards holistic solutions. The campaign forms the bracket to bring our unique positioning as a system house for rail infrastructure to life.
The Jury‘s Statement
Vossloh, a global leader in rail infrastructure, has delivered an impressive 360° brand campaign with the project "Shaping the Future of Rail Infrastructure." The three-phase campaign seamlessly combines strategic brand development with a consistent visual identity and innovative communication measures. Particularly noteworthy is the harmonious integration of sustainability, technological expertise, and a clear promise for the future, evident in every aspect of the project. The campaign excels in powerfully and sustainably positioning the brand as a modern system provider for rail infrastructure.
