Die Indiana Jones und der Große Kreis Luftschiff Adventure Challenge
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
This campaign brought the adventure of Indiana Jones and the Great Circle into the real world – with a spectacular airship soaring over historic landmarks and pop culture events. The combination of a live event, social media, and influencer content generated massive reach (7.6M contacts, 2.8M impressions, 4.8M press contacts). The activation was flawlessly executed and received enthusiastic reactions – a marketing milestone that blurred the lines between fiction and reality.
The Jury‘s Statement
This project brings the adventurous spirit of Indiana Jones impressively into real life. Through the creative staging of an airship as a central element and the combination of live events, community interaction, and digital storytelling, it seamlessly connects reality and fiction. The meticulous planning and detailed execution, paired with a well-thought-out cross-media strategy, create an emotional and identity-affirming brand experience. Particularly noteworthy is the harmonious fusion of iconic visuals and interactive engagement, appealing to both fans and new audiences alike. The campaign sets a benchmark for inspiring brand communication in the field of storytelling and content marketing through its aesthetic and strategic execution.
