Rethink, Reduce, Reuse
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Environmental
Details
REthink, REduce, REuse - the sustainability branding of Finanz Informatik (FI): rethinking processes and goals and changing them with a view to the future, creating awareness for the resource-saving use of materials and energy, achieving relief for people and the environment in order to make a positive contribution today for the world of tomorrow. For trade fair and event communication, it means using reusable components and regional catering with transparent production and supply chains. The sustainability branding serves as an impulse for dialogue and acceptance of changed framework conditions. The reactions were consistently positive.
The Jury‘s Statement
With "Rethink, Reduce, Reuse," Finanz Informatik demonstrates how impactful sustainability communication can be achieved. The project impresses with a well-thought-out strategy that promotes sustainable practices at every level. From the reuse of components to regional catering with transparent supply chains – every measure is consistently and resource-efficiently designed. Particularly striking is how the project fosters dialogue and acceptance for new frameworks, contributing to a holistic transformation.
