Wempe-Luxus-Etui
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
The Wempe luxury case series consists of ten individual cases. Straight lines and rounded corners combine masculine and feminine elements, inspiration: architecture of the Wempe branches. Formerly bulbous, today clear with many advantages: lighter, more environmentally friendly and space-saving. Innovative cardboard replaces plastic core and metal hinge. The vegan leather cover creates a luxurious tactile experience. There is a removable pocket in the inner lid for sustainable use. The precisely coordinated sound when opening and closing exudes security. A pioneering design concept through aesthetics, functionality and sustainability.
The Jury‘s Statement
Wempe’s new packaging series combines a clear, minimalist aesthetic with impressive functionality and a consistent commitment to sustainability. The elegant design language, inspired by the architecture of Wempe’s branches, perfectly aligns with the choice of premium materials. Particularly noteworthy are the use of vegan materials and the thoughtful reusability, emphasizing its eco-friendliness. The precise technical execution and the harmonious sound upon closing make this packaging a forward-thinking example of luxury that embraces responsibility.
