HUK-Coburg - Rebranding
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Credits
Company / Customer
Details
HUK-COBURG is one of the most well-known and leading insurance companies and the No. 1 in car insurance—thanks in part to its outstanding brand work in the past. HUK is transforming itself from a pure insurance provider into a service provider for all aspects of mobility, and is therefore suddenly competing with companies that go beyond the insurance industry. The challenge was to bridge both worlds with the new brand identity—preserving HUK’s strong brand equity while ensuring its relevance in the evolving mobility sector.
The Jury‘s Statement
HUK-COBURG has boldly embraced a challenging transformation with its rebranding, shifting from a leading car insurance provider to a comprehensive mobility service provider. The new brand identity skillfully combines tradition and future by preserving existing brand elements while creating a clear, modern identity. Particularly impressive is the seamless integration of digital and analog applications. The distinctive icons and illustrations are both functional and aesthetically and emotionally appealing, enabling a consistent and versatile brand perception. A remarkable example of strategic and creative brand design.
