Gewinnspiel für nachhaltige Energie
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Environmental
Credits
Company / Customer
Details
The BAD MEINBERGER mineral spring is making an important statement for sustainability: As part of a prize draw, customers had the chance to win one of 200 balcony solar power systems. With this initiative, the company aims to actively involve its consumers in its own climate strategy and work together to reduce CO₂ emissions. To participate in the prize draw, customers had to purchase 10 crates from the extensive BAD MEINBERGER product range, upload their receipts as proof, and keep their fingers crossed.
The Jury‘s Statement
BAD MEINBERGER impressively demonstrates how climate protection and brand loyalty can be combined in an inspiring way with this initiative. The raffle of balcony solar power systems motivates consumers to actively participate in the energy transition, creating an emotional connection to the brand. The integration into the “ATMOSFAIRE” platform underscores the strategic focus on sustainability. By skillfully combining consumer participation and climate protection, this project sets a powerful example of responsible brand work.
